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Wednesday, December 11 • 14:20 - 14:40
KeyPoint: Margaret Chon: Leveraging Logos in Development

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Leveraging Logos in Development: Many developing countries have looked to legal protections provided by certification, geographical indications and trademarks. The concept of “brand citizenship” is a means to understand this approach, going beyond the formal legal boundaries of marks and embracing as well economic, political and social implications. This concept has the potential to acknowledge and encourage new, previously invisible or suppressed forms of information exchange. YouTube video of this presentation. Presentation slides available upon request from Margaret Chon at mchon@seattleu.edu

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Margaret Chon

Margaret Chon explores the global governance dimensions of intellectual property, especially their distributional consequences and social justice implications. Since joining the Seattle University School of Law faculty in 1996, she has been an active scholar and teacher of intellectual... Read More →

Wednesday December 11, 2013 14:20 - 14:40 SAST
Exhibition Hall and Boardroom II streaming